Growing up in the digital age, I quickly learned the importance of connecting with audiences through both traditional and digital media. In college, I explored opportunities to use creative content and strategic marketing to build relationships and engage communities effectively.
With project-based and nonprofit experience, I’m eager to impact the food industry by leveraging my skills in sales, marketing, and strategy at a company that shares my passion for innovation and sustainability.
Whether it’s developing partnerships, driving growth, or creating meaningful campaigns, I’m ready to contribute to the evolving food landscape and help shape the future of the industry.
How it started
Livestream of my Senior year band concert that I produced and hosted. This is my debut livestream in which I raised over $3,000 for my high school’s music department during the COVID-19 pandemic.
Fast Forward to 2023
My first opportunity to use social media to elevate a plant-based brand…
My team successfully secured a limited-time partnership with Duffl, a rapid delivery service for convenience-store-type goods, to distribute 300 Beyond Jerky packets during a designated time slot.
Happened to align with a student government social media campaign I was managing…
So I thought, why not market both brands at once?
Senator Mizrahi got the 5th most votes out of 46 candidates running for Senate in a record-breaking election with 16,499 voters.
I got an A on my project, turned UC Berkeley into a “Beyond Campus,” and for the first time, felt like I was doing real work.
Check out my LinkedIn feature from Plant Futures
After this, I was hooked on alternative proteins.
In Summer 2023, I traveled to Israel to learn more about the alternative protein industry…
I networked and met with some of the amazing entrepreneurs that are changing the landscape for the industry, all while making LinkedIn blogs about my adventures.
Check them out here!
Then, I brought my food tech visits to campus with Plant Futures @ Berkeley.
Read about Darko and MeliBio’s Plant based honey here.
And suddenly, everything stopped.
After October 7th, I shifted much of my focus to advocate for Israel and Jewish students during the aftermath of the worst attack on the Jewish people since the holocaust.
I spoke live on National FOX News twice and was interviewed and featured on Jake Tapper’s CNN show.
I went to LinkedIn to reflect about my time at UC Berkeley as a Jewish student.
Throughout this challenging semester, I ensured that I kept up my passion for food tech. I hosted a private cooking demo and taste test featuring Oshi, Yo! Egg, and California Cultured, accompanied by lectures from Alex Shandrovsky, Dan Altschuler Malek of Unovis Asset Management, and Alan Perlstein of California Cultured.
Bringing Israeli Food Tech to campus during a time of record antisemitism is a great feat I am proud of. It created a unique space where attendees left the event with a positive view of Israel, different from how the media often portrays it.
Read about the event here.
To commend my bridge-building with environmental communities, Israel on Campus Coalition awarded me the Changemaker Award at their National Leadership Summit.
