Sacha Baron Cohen Lookalike Contest

An event I put on with a couple of friends to bring more whimsical joy into the world. We created Lama Lo (Hebrew for “why not”) as an anonymous organization for this one event.

1. I sourced an emcee (@dearalyne), a megaphone and a stool.
2. All the contestants came organically, because this was a really good idea.
3. I recorded and edited the clips from the day, and they got millions of views.
4. People kept posting photos of the posters on social media for weeks after the event.